E.g. as a result of a company restructure or through the acquisition of a new business. This requires thoughtful messaging and targeted communication with both internal and external stakeholders at an often highly-charged time.
E.g. for start-ups or growing SMEs. This requires the building of a communication team, the allocation of resources, the development of a strategy and plan, and the development of key infrastructure including policies and procedures.
E.g. new companies, products or services. This requires research, planning, content development, creative muscle and implementation across multiple communication and marketing platforms, in partnership with third-party suppliers.
Or indeed to prepare for one. This requires deep knowledge of the crisis/issues management lifecycle, what’s needed in an actionable plan, agility, speed of delivery, teamwork and authentic communication.
E.g. between hires or to cover leave. This requires someone who can get up to speed quickly, roll up their sleeves and boost communication capacity, all while collaborating effectively with the existing team.
Working with a freelance consultant brings objectivity and new perspectives. A good, senior freelancer will become your trusted advisor and one who is not afraid to challenge the status quo.
Typically, they will: